Descriptive Concert Copy
Objective
The LA Phill is a web-first business, which means all of our individual concerts have their own product pages. The copy for these pages is crucial, as it gives us a bit of space to explain who the artists are and why their appearance at the LA Phil’s venues is a big deal. This copy is highly visible, and has to be aligned both to the goals of the LA Phil and the broader messaging of the artists’ teams.
